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It’s finally come to a head.
After months of defining your blog layout, posting content, and integrating different methods to make money, you’ve finally hit a snag.
You’re not getting any leads. Your readership is faltering. Putting out more interesting and engaging content is becoming harder.
But the worst of it is—you’re not making any money.
You spent all that time making your blog work, and it’s frustrating when it isn’t bringing in revenue—especially if that’s was your initial goal. So, is your blog a lost cause? Can you fix it somehow?
Think “video games” or more specifically—RPGs. Role-Playing Games (RPG) elements have many similarities to blogging if you know what to look for. RPGs tell an epic story to drawn you in, and they challenge the user to redefine their strategies, improve their characters, and study their opponents to win the game. So, how do RPGs help you improve your blog?
Setting up Your Team for Adventures
You don’t go into a boss battle or campaign without the right team. Choosing the wrong team mix will only result in a failed mission.
In blogging, you don’t just post whatever content comes to mind. Of course, that’s a great way to get ideas and brainstorm, but your first idea isn’t always the best idea.
Your best move is to plan your blog posts. After brainstorming, the post doesn’t stop there. You have to define the keywords related to your niche to put into the post. Only the most relevant blog posts should be put on your blog. Anything that isn’t directly related to your niche needs to be refined or dumped.
Area of Effect (AoE) Targeting
With an RPG, the AoE strategy works best by targeting the enemies closest to your vicinity. You’ll miss enemies that are further away, but you’ll hit ones closest to you. Translating that into blogging; your offer should only appeal to your prospective target market.
The truth is, we all want to sell and turn a profit, which is a primary reason most people start a blog. But attempting to sell to everyone who visits your blog doesn’t work. Yes, you want to obtain high sales and leads, but you’re only diluting your potential by attempting to sell to everyone.
Appeal to your target market by focusing on their problems or concerns. Ask yourself these questions:
- How can your niche or industry experience help them?
- Does your offer solve their issue(s)?
- Does your blog address your readers’ most important questions?
Check out the questions in your blog comments. Readers often leave questions on posts that you may not have considered, and they can be great material for future posts.
Avoiding a Botch
Planning ahead works to avoid a fail in Player VS. Player (PVP) campaigns or major boss fights. The same applies to blogging.
With blogging, correct planning can set you on the path. But, there are ways to botch even the best plan by overlooking simple mistakes.
Being too sales-y can immediately make your appealing offer turn sour. No one likes to be pressured into buying something.
Instead of forcing your product or service on readers, your blog should do your selling for you. This doesn’t mean to plaster ads everywhere on your blog.
Your content should be useful and beneficial to your audience. They should be able to take the information that you provide and put it to use immediately. If you want to improve upon it, have a CTA to a product or service at the end of your content that’s relevant to your post.
Using a Twink
In RPGs, a Twink character is one of your best, tricked out characters or toons that only used for special fights. Bringing out your Twink for your blog means using one of your best-prepared methods to improve traffic, boost sales, or increase readership.
Some of the best methods include a free webinar or giving away a high-quality report.
Webinars are becoming one of the hottest ways to improve sales and position yourself as an authority in your chosen niche or industry.
Free reports packed with juicy, actionable information entices people to hand over their contact info, which converts readers into leads.
You can’t win PVP campaigns if you never monitor your character levels or improve their stats.
In blogging, you’ll never know if you’re improving with your current content, offers, etc., if you don’t monitor statistical data.
Traffic data and content performance can be monitored using Google Analytics. Using this tool will enable you to see how well certain content and keywords are performing. You’ll also have access to demographics to see if you’re even reaching your prospective audience.
Alexa software can help you determine your rank among the search engines. Is your blog gaining the popularity you desire or do you need to tweak your plan? Autoresponders can determine your email open rates to see if your readers are even listening to you.
If you want to make a living from blogging, you have to strategize. Sure, winging a blog and trying all kinds of different ideas might sound great in the beginning, but without a sound strategy, your efforts will reap nothing. Just like an RPG, you have to go in with a plan, or you can expect to lose.